PROMOTION OF „GREEN MANUFACTURING“ IN AGRIBUSINESS OF THE DANUBE REGION RURAL AREAS

The education for environmental protection, in addition to timely and credible information, legislation and environmental eligible investments, rises as an important task, since it most directly affects the creation of environmental awareness and ecological behavior. The second pillar of the Danube Strategy – Protecting the environment in the Danube Region -focuses on the region’s environment, closely monitoring the progress made in environment-related projects and activities. Cleaner production requires changes in behavior, responsible environmental management, development and implementation of appropriate policies and constant evaluation of different technology options.

1 ekologijaToday’s civilization was developed on the paradigm of continuous material growth and achievement of the unscrupulous use of natural resources. On the one hand, industrialization enables the improvement of the living standards of a large number of people on Earth, but on the other hand has a negative impact on the environment and human health. The
related to a different approach to the environment. In essence, the ecological crisis is an inseparable part of the great civilization events. First of all, a deep crisis of a mode of production, consumption patterns and economic growth, with a loss of basic human values. Such life took a man out of balance with nature, of which he is only a part, and it can be
recovered only with basic socio-cultural alternatives in the way of production and consumption.

In a time of global environmental crisis, the education for environmental protection, in addition to timely and credible information, legislation and environmental eligible investments, raises as an important task, since it most directly affects the creation of environmental awareness and ecological behavior.

Thanks to the UN and other international organizations and research interests of theoreticians who have addressed the problems in this field from their point of view of their scientific and theoretical orientations, this debate experiences the culmination, and the education in this field a specific development and qualitative affirmation. Seriousness of
environmental problems, the need for environmental protection and management of environmental risks represent an impetus for a focus of social development (“sustainable development”) and the related different conception of educational policy in the way of the formation and development of “sustainable society”.

Companies that implement cleaner production should gain an economic advantage by reducing labor costs, reduced waste treatment, reducing disposal costs, reduce environmental pollution and so on. Investing in cleaner production has a long term impact on better economic results of enterprises and reduces costs in relation to the implementation of solutions for the treatment of the already existing waste. When it comes to ecology it has been shown that the media have
an individual and social significance. They affect both the development of environmental awareness and ecological culture of the individual and the raise of environmental awareness and the culture of the whole society.

Autors: D. Jovanović1, S. Andžić

CHEESE MARKET AND QUALITY MARKS IN THE REPUBLIC OF SERBIA AND EUROPEAN UNION

In the recent years, acknowledgment of originality of products has had growing significance, because of the need to preserve the characteristics of the famous ancient tradition that makes it recognizable and different from all the other traditions, as well as because of the need to prevent falsification of products. The protection of autochthonous cheese for every country represents the contribution to the environmental protection, as well as the stimulus to the rural population to produce standard high quality cheese in conformity with International Food Safety Standards. The production of autochthonous cheese in Serbia has a long tradition. It is of primary importance to accept and apply systems for control, supervision and preservation of traditional cheese taking the EU countries as a model.