Rural areas in the Danube basin area in Serbia facing serious economic and social difficulties, caused by the transition, the economic crisis and the processes of migration and depopulation, which are particularly evident in the area of the Lower Danube. Danube is known for its centuries-long tradition of producing grapes and quality wines, which is now concentrated in the family wineries. Wine tourism, based on the production of quality wines of protected geographical indications in conjunction with the production of traditional local food and craft products, cultural tourism and nature-based tourism can make a significant contribution to sustainable territorial development. The authors analyze the possibilities and constraints for the development of wine tourism in the wine regions of the Danube basin area, included in the official wine routes of the Tourist Organization of Serbia.

Baš sam lep! Volim Dunav!Favorable natural conditions and centuries-old tradition in the production of grapes and quality wine in the Danube basin area in Serbia, as well as a successful transition shift in the vineyard sector towards strengthening family wineries, and their inclusion in Danube wine and cultural routes represent a good strategy to enhance wine tourism and its contribution to territorial development. The perceived financial and infrastructure limitations and weaknesses in human resources must be rapidly overcome with efficient actions of the state and local communities, including EU assistance.

Autors: Vesna Popović, Jelena Živanović

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